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February 14, 2023

Why we rebranded Shipnet

The new look Shipnet goes a bit further than a lick of paint and a quick brush and tidy up – we feel the rebrand is a reflection of who we are today.

Shipnet rebrand and website launch

You may have noticed that things look a little different around here. A new logo, a new colour palette and a fresh new website. But why do companies decide to refresh their brands in the first place?

When companies rebrand, there are usually many reasons behind the decision, which can include international growth, new management, or an outdated image. In our case, we felt it was a little bit of all of those… it was time for a new look to show off who we are today.

Who are we now?

The last few years have seen a few changes at Shipnet, from being acquired by Volaris and gaining a new CEO, to changing our focus to a more customer centric business, with collaboration, openness and innovation at the forefront of everything we do. But, we haven’t forgotten where we came from.

As the most experienced marine software company, we have a vast amount of knowledge. And we’ve retained that knowledge, we’re just using it in a different way. The rebrand and new website represents a clear change in focus, from simply selling a product we think you want, to collaborating with you to provide solutions you need.

What does this mean for us, and for you?

Modern business has a multitude of concerns, not just financial. As we look to the future, it’s important we’re making sustainable business decisions. We need to be aware and take responsibility for our contributions to the climate crisis, and be transparent about what we’re doing to reduce our emissions. This includes working with you to provide solutions that improve efficiencies and help address the big problems.

For us

The rebrand means we have a clear and unified approach. Shipnet is a business with a plan and a vision to move forwards and work collaboratively with its customers.

For you

It’s about bespoke products, designed to solve the problems your business faces.

How we are helping our customers?

More collaboration

80% of the products launched last year were the result of collaboration with customers

Improved efficiency

Cloud-based solutions that relieve the heavy load of IT responsibilities

Better connectivity

Mobile apps that work where you need them to

User friendly solutions

Dashboards to give at-a-glance visibility of business analytics

Customer service

On hand to help whenever you need us

What would you like to see from Shipnet in 2022 and beyond?

We can’t say we’re collaborative without asking you what you think – what you like to see us doing more of in the future? More mobile solutions, more dashboards that make your day easier, or more communications around updates and launches? Whatever’s on your mind, just drop a message on our new website via the contact form

Rebrands breathe life into an existing brand, it's better to approach it as the beginning of a new journey, not the end of an old one.

We want to be a market leader, built on products the market wants – not what we think they need.

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